SBC Summit Lisbon 2026 is one of the biggest iGaming exhibition events in the world — and if you're exhibiting, your exhibition stand design could be the difference between a busy booth and an empty one.
SBC Summit 2026 takes place from 29 September to 1 October at the Feira Internacional de Lisboa and the MEO Arena in Lisbon. With 40,000 professionals, 800 exhibitors, and 600 speakers across five stages, it's one of the most competitive exhibition floors in the iGaming calendar. Every brand on that floor is fighting for the same attention from the same decision-makers. SBC EventsExproGlobal
Your stand is your first impression. In a venue this size, a forgettable booth is invisible.
What Makes a Winning iGaming Exhibition Stand at SBC?
The iGaming industry is visual, high-energy and competitive. Operators, affiliates and technology providers attend SBC to be seen as much as to sell. Your exhibition stand needs to do several things simultaneously — attract footfall from a distance, communicate your brand identity instantly, and create an environment where conversations naturally happen.
At The Authentic Brief, we design stands that do exactly that. Not generic modular units — bespoke, brand-led environments built specifically for the iGaming industry. We understand what an SBC floor looks like, who walks it, and what stops them in their tracks.
Why Work With a Malta-Based iGaming Design Agency?
Malta is the heart of the European iGaming industry. We live and breathe this world every day — the brands, the events, the culture. That industry knowledge directly shapes how we design. We know what Synot needs to communicate differently from a payments provider. We know what a sportsbook stand should feel like versus a casino brand.
When you work with The Authentic Brief, you're not briefing a generic events agency. You're working with a team that already understands your industry, your audience and what success on an iGaming exhibition floor actually looks like. As a Malta-based agency with experience delivering stands across Lisbon, Barcelona and London, we know what European iGaming floors demand.
What We Deliver for SBC Summit Lisbon 2026
We handle the full creative process from concept to completion:
- Stand concept and design — bespoke creative direction built around your brand and SBC's floor plan
- Brand identity integration — making sure your stand feels like an extension of your brand, not a separate exercise
- Experiential elements — interactive touchpoints, product demos, hospitality zones that give people a reason to stay
- Graphics and signage — every visual asset designed for maximum impact at distance and up close
- Project management — coordinating with SBC's build requirements and logistics so nothing gets left to the last minute
The Deadline You Need to Know
Exhibitor access for stand preparation begins Monday 28 September from 12:00. That sounds far away — but quality stand design takes time. Concept, revisions, production, logistics — the brands that end up with the best stands at SBC are the ones that started the conversation months before the show. SBC Events
If SBC Summit Lisbon 2026 is on your calendar, now is the right time to start the conversation.
Meet Us at SBC Summit Lisbon 2026
The Authentic Brief will be at SBC Summit Lisbon 2026. If you're exhibiting and want to talk about your stand, or if you want to sit down and discuss a wider brand project, we'd love to meet.
Book a meeting with our team at the show — or get in touch before to start the design conversation early.
👉 Get in touch with The Authentic Brief
Frequently Asked Questions
How early should I commission my exhibition stand for SBC Summit Lisbon?
Ideally 3–4 months before the event. This gives enough time for concept development, revisions, production and logistics without rushing any stage of the process.
Does The Authentic Brief handle the full build or just the design?
We handle the full creative and design process. We work with trusted production and build partners across Europe to ensure the final stand matches the design exactly.
Can you design a stand for a first-time SBC exhibitor?
Absolutely. We work with brands exhibiting at SBC for the first time as well as established names looking to refresh their presence on the floor.
Do you work with iGaming brands outside Malta?
Yes — we work with iGaming brands across Europe and globally. Malta is our base but our work travels.